SMEs growing in our digital age often ask themselves: ‘Why do we need a website?‘ You need it because it’s important to your success and credibility. Here we explain why developing a website or web page is essential for any company, brand, or small to medium enterprise.
Today, the world is in our hands and information is at our fingertips. The internet is amazing and continues to transform how we connect, share information, and live a quality life. People spend hours surfing the internet either reading blogs, buying products, using services, scrolling social media, or finding entertainment of some kind.
This is great news for businesses because you can leverage their time spent online towards your business. It’s crucial for SMEs to build a presence on social media and use digital marketing. SMEs without a website might be losing tons of potential customers online. Knowing the importance of this may be the secret to your success.
1. SMEs With Websites Build Credibility
Your most powerful tool to convert potential customers into paying clients is by establishing trust. Think back to when we used Yellow Pages or Brochures, the first detail customers expected to see was the address, contact numbers, and information about your business. This is why a website is important. Just ensure it has user-friendly features and easy navigation so customers have a simple experience.
There’s also competition, but one way you can stand out is by having a website that looks good and clearly communicates quality information to your customers. Having a website prevents people from questioning your legitimacy and gives them comfort that you’re a real business.
2. Organic Growth
Marketing is essential to the growth of SMEs but once you’ve got an SEO (Search Engine Optimisation)-optimised website, you’ll start to rank in Google search results. You can significantly boost your customer base with this method because whenever people are searching for a product or service like yours, there’s a chance your website will display in the search results.
Better yet, word of mouth is powerful. Having a link to a website is an easy way for people to spread the word about your business. SEO is great because people can find you whenever they search using a certain keyword. You can also use Search Engine Marketing (SEM) which is also called Pay Per Click (PPC). Once you’ve got a beautiful website you can advertise across social media, display Ads, and other techniques. SMEs can set up a target audience of their choice and use demographics like age, gender, location, and more for advertising. It’s up to you whether you want to keep it niche or go broad.
3. Sales And Leads
Having a website is so important because revenue, leads, and sales are limitless. SMEs are no longer bound to geographic location and if your website is optimised correctly you can target cross-border cell phones and people that are constantly searching for your exact industry.
People love discovering new things and once they become interested in your product or service they’ll want to know more. Your website will provide all the details which is an opportunity to convert leads into sales. Although websites can be expensive, the ROI is usually higher.
4. Time-Savvy Customer Care
All SMEs will need to provide customer support which is often challenging. But when you’ve got a website you’re always online and can provide most information without the customer having to call. Customer care online is easier, more cost-effective, and quicker than hiring people to provide the support.
Being online 24/7 allows you to provide customer care in various ways and makes it easy to share updates, announcements, answer FAQs, and even set up chatbots to address frequent queries. You can keep everybody updated and when something is relevant, it increases the chance of upselling them.
5. Branding
SMEs need to showcase their brand to prospective clients by clearly establishing who they are, what they represent, and what they stand for. These three principles will make you stand out and increase your conversion rate. A website will help you do this.
Also over 50% of customers expect all brands and businesses to have an online presence where they can access their services. Your website is an amazing medium to communicate with customers by providing them with information and resources through newsletters, contact forms, and advertising the latest offers.
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