The future of UX design is a hot topic in recent years. The main question today is, will UX design still be around in years to come? We cannot predict what will happen far in the future, but we can look at current technological developments. What we see right now is the backlash of a global pandemic, a massive increase in social media and the internet, and significant innovation in the digital world.
Everything is about the user now and businesses globally must do their best to satisfy the needs of their audiences by providing unmatched customer support. Therefore, it is safe to say the future of UX design is more important today than ever before!
Although we cannot rely on trends alone, we should be making informed, objective decisions about our interface designs and user experiences. Despite the changes in technology, customer demands, and society there are still certain trends in UX design maintaining traction.
We are not suggesting you should prematurely declare the future, but it is important to acknowledge what is to come. To predict the future of UX design we must identify trends that serve as starting points to help us plan our company’s future steps. Better yet, this can help you stay relevant in 2022 and beyond! Let us dig deeper into what is involved and how you can get insight into the future of UX design.
The Future Of UX Design Is Where It Is At
There is talk that our need for user experience optimisation is diminishing, but this is not true since all data points to the future of UX design to be more vital than ever. The pandemic created challenges for everyone, including users who had to adapt and change the way they buy things, as well as brands that needed to change their marketing and selling strategies.
Therefore, brands must focus on boosting their customers’ experience. We are living in the Golden Era of user experience which means all successful brands are recognising the importance of user experience and are investing in creating enjoyable, high-quality designs that allow for simple and effective interactions.
Assessing Your UX Usability
Before we get into the future of UX design, we want to remind you how important it is to conduct regular usability tests. This will help you improve the usability of your website, products, or online presence in general. Business owners must be familiar with the current success of their strategy. If you need assistance with testing usability, then contact us today.
Doing these tests is vital if you want to figure out what your users want. Since users are becoming more demanding with each passing day, the competition is increasing to attract them. Therefore, testing usability is essential for excellent UX design in 2022 and further.
What About Automation?
There has been concern that automation will take over the role of a UX designer. This is very unlikely since there will be gaps in the design of automated tools like Siri or Alexa. Why? UX design is a delicate thing and humans are the best at making prudent decisions. Think about it, humans know how humans think and how they would respond. Based on this, we say that the future of UX design is still looking good.
Six Wow Factors For The Future Of UX Design
Everything is rapidly changing, which is why it is challenging to predict the future of UX design. However, you can take note of key projections for the future, namely, the disruption of traditional advertising models, the expansion of VR and AR in the enterprise, and changes in how we consume content.
Here are the top UX trends that will shape the future of UX design and give your brand that WOW factor.
1. Remote User Research Is Normal
There is a strong pull towards getting user feedback and taking a customer-centric perspective. Traditional one-way marketing is falling away, while efforts are going towards the design process based on customer insights to improve products and services.
Tapping into the psychology of the customer and obtaining a better understanding of their needs, wants, and expectations can be a challenge.
It is difficult reaching out to customers directly, not to mention trying to get them to accurately articulate their needs or have an honest discussion about what they do and do not like.
Therefore, the best solution is to learn what they really want by analysing their web browsing history. This can be done by using remote user research tools that offer users an incentive in exchange for voluntary participation in usability studies.
2. Virtual Whiteboarding Invites More People
The future of UX design is ensuring it is effective by having the ability to get your point across to your client.
An effective design will translate into the user experience. However, this process is challenging if you do not have any real-life examples or a visual representation of what you have in mind. That is where virtual whiteboarding comes in.
This is when a client wants a specific design, but you cannot sit down with them face-to-face and brainstorm solutions especially if you are working remotely. Virtual whiteboarding uses a tool like Google Draw to sketch out a concept and share it as a link through which your client can view and comment on the changes you make in real-time.
This is an amazing approach for remote collaboration that will help prevent hiccups for the future of UX design and create innovative design solutions. Visit our blog to stay tuned for the latest industry news.
3. Subtle Nudges
Subtle nudges help us to reach a goal.
Usually, users know when they should change things up, but they are procrastinating or forgetting about it. Nudges are helpful to get users to take action.
One of the biggest hurdles with nudges is their complexity because it is hard for them to be effective when they are not easy enough for people to understand and quickly act upon. Nudging is about making it easier for people to form a habit and making them feel good about it.
The future of UX design involves using analytics to understand the actions of customers to adjust the nudge accordingly. Hopefully, these simple and intentional, heart-felt nudges will make people more likely to act. This approach puts humanising at its core, rather than persuading users to take certain actions.
4. Expect Better Insights
Technology and business are continually evolving and the role of UX in organisations is also changing. Before, computers were designed primarily to automate manual tasks within an organisation. Now technology is offering companies more options to improve user experiences and make them more effective overall.
This will grow with the future of UX design as technology advances and businesses are forced to react to it quickly.
5. Avatars And 3D Visualisations
Virtual reality systems are popping everywhere and are already being used in industries ranging from architecture to medicine to education. Undoubtedly, virtual reality is being used throughout the world for both professional and consumer uses. Therefore, you should anticipate a radical change in your company’s use of visualisations and avatars.
We expect there to be more companies using virtual reality technology specifically designed for user experience design which helps users navigate through product pipelines easily and efficiently.
6. UX Moves Towards AI
The future of UX design will require restructuring because of advances in artificial intelligence. With the help of new machine learning techniques, we can combine the behaviour and personality traits of users with data about their preferences and behaviours.
This provides us with a more accurate picture of a user’s preferences, prioritising what will appeal to a customer and making better predictions about their behaviour. This helps us design more effective experiences based on customer input while reducing the time it takes to develop them.
A Highly Debated Topic
The future of UX design versus UI is a highly debated topic. However, there is a difference. The difference is found in the level of involvement they have in the overall design process. UI focuses on the visual aspects of an application or website, while UX design focuses on the functionalities the application or website provides.
A UX design website, for instance, will concentrate more on the functionality of the website, while a UI website will focus more on the visual aspects of the website and how they can give a better user experience.
Midnight Monkey is a digital advertising and website development company that will increase conversion, reduce cost and build an excellent user experience.
Considering industry standards, the client’s product vision, and non-functional requirements, we provide custom application development services with consistency. Midnight Monkey provides a wide range of services that meet the needs of both UX and UI design.
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