With over 2 billion websites on the internet today, it is becoming increasingly difficult for businesses to stand out from the crowd. That is where search engine optimisation (SEO) comes in; it is a critical component of any digital marketing strategy that can help your company be discovered by potential customers.
Long tail keywords and voice search are two important aspects of SEO that have got a lot of attention in recent years. Long tail keywords are specific phrases that people search for, often consisting of four or more words, whereas voice search is the act of using your voice to search for information online.
Optimising your website for both of these can have a significant impact on your website’s traffic and conversions.
What Is The Purpose Of Long Tail Keywords And Voice Search?
Long tail keywords allow you to target specific, niche audiences who are more likely to convert. By optimising your website for long-tail keywords, you can attract highly qualified traffic that is more likely to result in a sale or conversion. Voice search is also on the rise, thanks to the growing popularity of voice-activated assistants such as Siri and Alexa.
Optimising your website for voice search entails creating content that matches the way people speak, as well as making technical changes to ensure it is mobile-friendly and optimised for quick, easy answers.
In this article, we will look at 5 ways to master long tail keywords and voice search for maximum traffic.
From understanding your audience and optimising your content to technical and local optimisation, we will provide you with practical tips and best practises that you can immediately implement on your website. Let us begin!
Understand Your Audience With Long Tail Keywords And Voice Search
Understanding your audience is essential for digital marketing because it allows you to tailor your content and marketing efforts to their needs and preferences.
Knowing your audience in the context of long-tail keywords and voice search entails identifying the specific phrases and questions they use when searching for information.
- To identify long-tail keywords, consider your target audience’s specific needs and pain points. Consider what phrases they might use to search for your product or service, and then use tools like Google Keyword Planner, Ahrefs, or SEMrush to find related keywords and see how frequently they are searched. ⭐
- Another approach to understanding your audience for long tail keywords and voice search optimisation is to create buyer personas. Buyer personas are detailed profiles of your ideal customers that include demographics, interests, and online behaviours. This can assist you in creating content that is both relevant to your target audience and optimised for their voice search queries. ⭐
- There are also numerous keyword research tools available, such as Google Trends, Answer the Public and Ubersuggest. These tools can assist you in identifying popular search queries, questions, and long tail keywords used by your target audience so that you can optimise your content and website accordingly. ⭐
- You can create content that is optimised with long tail keywords and voice search and attracts highly qualified traffic to your website by understanding your audience and identifying long tail keywords that resonate with them. ⭐
Related Article: 10 Quick SEO Fixes Every Website Should Not Forget To Rank Higher On Google.
Crush The Competition
Here are three succinct and noteworthy points regarding voice search and long-tail keyword content optimisation:
1. Drive Traffic With Long Tail Keywords And Voice Search
For 70% of all web searches, long tail keywords are focused phrases. You can drive highly targeted traffic to your website by naturally incorporating these keywords into your content.
2. Friendly Language
Use conversational language and offer concise responses to frequently requested questions in your content to make it more voice search-friendly. This entails producing informational, instructional, and easily assimilated content.
3. Simple Content
How-to manuals and lists are among the content types that lend themselves to voice search the best, according to recent studies. You may increase your chances of appearing in voice search results and drive more visitors to your website by producing content that is easy to understand and has practical information.
4. Schema Markup
To make it easier for search engines to grasp the context of your content, use schema markup.
This helps assist search engines better comprehend the context of your content and increase your chances of ranking for long-tail keywords and voice search queries, schema markup gives additional information about your material, such as the type of content, author information, and more.
5. Local SEO, Long Tail Keywords And Voice Search
If your company has a physical location, concentrate on local search optimisation. This entails optimising your content to rank for regional keywords and clearly stating your company’s address, phone number, and operating hours. When people look for local companies in your region, this can help your business show up in local search results, which can be crucial for brick-and-mortar enterprises.
Technical SEO With Long Tail Keywords And Voice Search
✔️Website speed and mobile-friendliness are important for voice search because users expect quick answers and often search on mobile devices.
✔️Structured data and schema markup provide additional information to search engines and can improve your chances of ranking in voice search results.
✔️Optimising featured snippets and “People Also Ask” boxes can help drive traffic to your website by providing concise and helpful answers to commonly asked questions.
Local SEO Makes A Difference
If your company has a physical presence, local optimisation is extremely important for optimising your content for long tail keywords and voice search.
These are some important things to think about:
✅ Local SEO is critical for businesses to increase their exposure in local search results, which is crucial for long tail keywords and voice search because many people use voice searches to find local businesses.
You may increase your chances of ranking in local voice search results by optimising your website and content for local keywords and giving accurate and up-to-date information about your business.
✅ Google My Business Voice Search Optimisation: Google My Business is a free platform that enables companies to control their online presence across Google, including Google Search and Google Maps.
Related Article: Leverage Google Listings To Optimise Business With 5 Top Tips Now.
You may increase your chances of showing in local voice search results by improving your Google My Business listing with accurate and current information about your company, such as your address, phone number, and operating hours.
✅ Creating backlinks for local optimisation: Backlinks are links that lead to your website from other websites and are crucial for SEO. You may increase your website’s authority and relevance for local search searches by constructing backlinks from regional websites and directories.
This can help improve your chances of ranking in local voice search results, in combination with long tail keywords and voice search.
Voice Search Advertising
Reaching potential clients who use voice search to find goods or services is possible with long tail keywords and voice search advertising. We suggest responding to consumer inquiries in conversational language and with precision.
You can:
- Be succinct and helpful in your comments, and create mobile-friendly advertisements.
- Due to their propensity for being conversational and detailed, long tail keywords might be useful in voice search advertising.
- If you want to maximise relevance and your chances of ranking in voice search results, be sure to include long tail keywords to your ad copy and landing pages.
Optimising For Long Tail Keywords And Voice Search Is A Necessity
To stay competitive in today’s digital environment, optimising your content for long-tail keywords and voice search is now a need rather than an optional tactic.
You may increase your exposure and get more relevant traffic to your website by including long tail keywords naturally into your content, concentrating on technical optimisation, local optimisation, and voice search advertising.
At Midnight Monkey, using long tail keywords and voice search in our content will assist brands with a distinctive and focused product to find their target customers and local searchers. Contact us to start dominating your competitors.
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