Have you ever searched your business name – or a product you offer – only to find your competitors ranking higher on Google? Even ones with a weaker offering, fewer reviews, or an outdated website? And you have no idea how to fix seo issues like these?
The truth is that Google does not always rank the best business. It ranks as the best-explained business.
At Midnight Monkey, we help brands resolve SEO issues that compromise their visibility, trust, and ultimately, customer base. If you are struggling to appear on Google (or AI search engines like ChatGPT), keep reading.
Here is why you are probably not ranking, and how to change that starting today.
Fix SEO Issues To Rank Higher Than Your Competition
1. You Are Not Using The Right Words
Most businesses write content from their perspective, not the customer’s. This means using branded language, technical jargon, or clever taglines instead of the actual phrases users search on Google.
For example:
A fitness brand might write: “Elevate Your Strength Journey.”
But your audience is searching: “Best workouts to build muscle at home.”
Google relies on keyword data to understand who you are and what you do. If your content doesn’t reflect the way people search, it becomes invisible.
Fix SEO Issues With Better Keyword Strategy
- Do keyword research. Use tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs to find what people are searching for.
- Use long-tail keywords. These are longer, more specific search phrases such as “how to fix local SEO issues for restaurants.”
- Naturally integrate keywords into page titles, headers (like this one), meta descriptions, image alt tags, and paragraph text.
✅ Quick fix: Update your homepage and key landing pages with keywords people already search, not just your brand message.
Not sure what keywords your business is missing? Contact us for an SEO Audit here.
2. You Don’t Publish Helpful Content
Search engines are no longer only index-based. They are answering machines. Google – and now AI tools like Perplexity, Grok, or ChatGPT – prioritise content that answers specific questions, solves problems, or offers genuine value.
If your website only mentions your services and does not help users, then it will not rank.
Helpful content is:
- Specific.
- Educational.
- Easy to digest.
- Built around your audience’s needs.
Fix SEO Issues With Helpful Content That Works
- Write blog posts answering real customer questions. (e.g., “How to fix SEO issues for an e-commerce store?”)
- Create how-to guides, checklists, and FAQs.
- Structure content properly with headers, bullet points, and internal links to keep people engaged.
- Update old posts regularly with fresh insights and stats.
A 2024 SEMrush study found that 47% of websites ranking on page one had blogs updated within the past 12 months. That is a huge indicator of content freshness being tied to rank.
✅ Quick fix: Add a “Learning Hub” or “Resources” page on your website where you post regular, search-optimised content.
If your website offers social media services, link to an internal post like “How Social Media Impacts SEO in 2025”.
Link out to trusted industry sites like Moz or Search Engine Journal when citing data.
Need content ideas your customers are actually searching? Let’s brainstorm on a free call.
3. You Don’t Have Backlinks (Yet)
Think of backlinks (when other websites link to you) as referrals on the internet. The more high-quality websites that mention you, the more Google trusts you.
Many business owners struggle here because they either:
- Never ask for links.
- Don’t create content worth linking to.
- Don’t know where to start.
Fix SEO Issues With Strategic Link Building
- Create original, link-worthy content such as industry studies, infographics, or useful templates.
- Do guest posting on related industry blogs or partner websites.
- Reach out to local directories or business associations to be listed.
According to a Backlinko study, the top result on Google has an average of 3.8x more backlinks than positions 2-10.
✅ Quick fix: Create a downloadable guide (e.g., “How to Fix SEO Issues in 2025”) and share it with your network. Encourage people to link to it.
Want high-authority backlinks without spammy tactics? Let us know and our team can help!
Technical SEO Might Be Holding You Back
Even if your content is great and your keywords are perfect, a poor technical setup can block search engines from indexing your site properly.
Here’s what to check:
- Page speed: Use Google PageSpeed Insights.
- Mobile-friendliness.
- URL structure.
- Sitemap submission.
- Broken links.
- Secure HTTPS.
✅ Quick fix: Run a free audit using Screaming Frog or Sitebulb to uncover hidden issues.
Why It Matters In 2025
As AI search tools like ChatGPT, Perplexity, and Google SGE become more integrated into daily browsing, SEO is evolving fast. These tools rely on structured, helpful content that answers questions and provides authoritative and clear references.
If your business wants to stay visible, relevant, and trusted in this shifting landscape, you cannot afford to ignore SEO. But the good news is you don’t have to fix SEO issues alone.
Final Checklist To Fix SEO Issues Now
Here is your 6-step action plan:
- Do keyword research and update your core pages.
- Write 2 new blog posts per month targeting customer questions.
- Update old blog content.
- Build 3 new backlinks per quarter.
- Fix technical SEO issues.
- Track results using Google Search Console and Analytics.
Pro Tip: Consistency beats hacks. The businesses that rank don’t stop after one blog post or one backlink. They keep showing up.
Ready To Fix SEO Issues Without Guesswork?
At Midnight Monkey, we help businesses fix SEO issues with modern, sustainable strategies tailored to their brand voice and audience. From keyword research and content creation to backlink building and tech audits – we have got you.
👉 Book your SEO consultation now
Let us make Google (and your customers) understand you clearly – and rank you accordingly.
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