Brands must be on social media in 2022 and our expert team at Midnight Monkey can help you quickly takeover social media with ease.In this new digital age, thousands of consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it is crucial for businesses to stay up-to-date with their strategic approaches.
Therefore, brands should prioritize social media like TikTok or Instagram and Facebook as primary tools in business processes. However, trying to takeover social media is tough since the industry changes faster than a transformer. The landscape is always changing. If you are wondering what’s hot, what’s not, and how to fit social media trends into your strategy… you are definitely not alone. But, don’t worry, we have answers.
Keep reading to find out how we can help you dominate.
Takeover Social Media With Ease
To help you with dominating social media this year, we will describe the biggest tools to implement that will keep you on top of 2022’s ever-expanding social media trends.
1. Multi-Platform Social Marketing
Before digital marketers would use specific platforms to target a specific audience to reach the potential customers they want to present their product or service. Social analytics based on gender, age, religion, etc. would determine which social media platform your target market would likely be on.
However…
THIS DOES NOT APPLY ANYMORE.
People of all ages, genders, and religions are integrating and using all types of social media, there is no certain social media platform just for the young or old anymore. By being visible on multi-platform channels you are exposing your business to a huge audience of potential customers who may have not known you existed otherwise.
If you want help creating a strategy to takeover social media, then contact us now and we will happily assist you.
2. Gowing Alternative-Platform Marketing
Lots of B2C and B2B users are growing tired and bored with core platforms such as Facebook, Twitter, LinkedIn, and Instagram because it is harder to reach and achieve organic engagement with potential customers. Both Facebook and Instagram have seen major declines since last year. Facebook users have dropped immensely in the past two years alone.
This is when you should start to look at developing new strategies to takeover social media with Alternative-Platform Marketing.
For example, TikTok is a social media platform that has been around since 2016 but in 2019 it blew up with over 500 million active users. Studies show that TikTok users spend an average of 45 minutes a day on the app, that amount of time a day should not be ignored by any digital marketing firm looking for Alternative-Platforms to consider.
Related Article: Businesses With Social Media Marketing Can Easily Connect And Engage. Here Are 6 Important Tips.
3. Be More Visual Than Ever
Studies show that visual content makes up 90% of internet traffic. Instagram and Snapchat have changed the game with short videos with a plethora of users watching and sharing. Now with TikTok that blew up last year (video-based app only), more users are not interested in a picture, they want a story behind the brand and the product or service associated with it.
So, to takeover social media you want to use videos.
By teaming up with a digital team like us, we can help you achieve a fresh and engaging brand on social media. A powerful social media strategy will help boost your brand and with the right social analytics, your digital marketing team should be pulling people in, keeping them interested, and sharing what your brand has to offer.
4. Be Authentic
Stay authentic to your brand so its voice shines naturally. People want to relate to authenticity more than ever and having a genuine voice will help build your brand through social media. Your brand must stand out…but you should ensure it is standing out to the right target market if you want to takeover social media. We would suggest starting by breaking down the culture of the type of people you want to attract to your business.
Ask yourself, what does my target market enjoy doing? What makes them tick?
Stay Curious
Out of all the elements to help you takeover social media we would suggest staying curious about future trends and how you can keep progressing. Of course, with the help of an experienced digital marketing agency.
Social Media is an endless pool of possibilities for success for businesses. If it is done well with the right team, the outcome is always going to turn out well.
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