Leverage Google listings today to reap its benefits and see your company grow. Google My Business is an effective way to optimise your company because it provides brand awareness, credibility, and insights for your growth.
Let us help you leverage Google listings today.
You might be wondering why this applies to you. Let us begin with your website. Yours might look amazing, but why are you not getting more visitors? Good on you for committing the time to design a beautiful website, but if you neglected your Google Business Profile (GBP) page then you are missing out on a huge opportunity. In 2021, Google My Business was renamed Google Business Profile and it could have a massive impact on your business, maybe even more than your website.
Do you know why? Google has over 92% of the search engine market share worldwide which means that whenever people are doing research for products or services online, it is mostly through Google. Therefore, if they enter a search query that pulls up your business, the very first thing they see will be your GBP. Your GBP is the first impression which is why you need to leverage Google listings. It determines if a customer visits your website, calls your business, looks up directions for a visit, or messages you.
Leverage Google Listings To Rank Number One
Interestingly, Google Business Profile is the number one ranking factor in local SEO. So, when you do not optimise your GBP, you are missing out on search traffic. It is powerful to leverage Google listings because they can help give your company FREE exposure on Google’s search engine.
Potential customers quickly see your business name, address, and phone number, and can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention.
They can do it all without even visiting your website. That is powerful!
What Is Google Business Profile?
To leverage Google listings, you need to understand what it does. Google Business Profile is a free web tool with the goal to help local businesses achieve higher visibility on Google Search for relevant local searches.
Through Google Business Profile, owners of local companies can control and improve their visibility on Google Search. When you leverage Google listings you can help your business stand out against your competitors in your local area better yet, the more space you occupy on the web, especially on Google Search, the more opportunity your customers have to see and engage with your business.
It benefits your business to leverage Google listings since most potential customers begin their search for local services with Google. Being found on relevant terms for those services is essential. If you need help setting up your Google Business Profile then pop over to Midnight Monkey and contact us for assistance.
Increase Traffic
It is an opportunity to help improve your results from other online marketing channels and improve your return on investments. This includes GMB in your overall marketing strategy, your website, and other advertising channels,
For example, improving foot traffic for different business branches can be enhanced with Google Business Profile. Although GBP is more geared toward local businesses, it can offer unique benefits for other types of companies as well. For example, you can leverage Google listings with clear, detailed information which can be a valuable recruiting tool.
The Benefits Of GBP
When you leverage Google listings here are the benefits:
- Local SEO.
- Collecting reviews.
- Business info directly from the search engine.
- Marketing and communication tool.
- Google Business Profile insights and its benefits for analytics.
- Free of cost.
- Ease of Use.
1. Excellent Visibility And Local SEO
For local searches and increasing your business’ visibility, GBP shines. You can leverage Google listings to achieve higher search ranking positions (SERP) in related search terms in your local area. Therefore, optimising your local SEO enables smaller companies to compete with businesses that have a stronger online presence in your local area.
Combined with SEO and Creative Copywriting – this could be the missing link in your business. The optimisation of GBP is crucial for standing out and making your services more available to customers near you.
You can improve your local reach when you leverage Google listings while helping customers find you and your services at the right time when they are searching for relevant businesses and services nearby
2. Visibility on Google Search, and Google Maps
If you leverage Google listing, they will be visible to the relevant search terms between Google Ads spots and the first organic search results on Google Search. That means when customers are searching for something relevant on Google it will show your company’s name on the right of the search on desktop and mobile. The listing is visible below the ads and the first organic result.
Therefore, finding your company on Google Maps will speed up the process of contacting you. Better yet, having your address on Google maps with the proper listing makes your business more discoverable and more attractive in the search, and that can drive more sales to you.
It is also quick for customers to make on-the-go decisions.
3. Collecting Reviews On Google
If you want to leverage Google listings for your business, then it is vital you collect reviews. Although collecting them can be tedious they are essential for building trust, creating and showing approachable experiences, building brand recognition, and driving sales to your business.
Having positive reviews maximises your visibility on Google search results. Shopify says, that 93% of customers say that online reviews have influenced them. Also, reviews are excellent at improving your local SEO, because customers will read available reviews before purchasing a product or service.
4. Relevant Info And The Local Pack
It is important to ensure your website is updated so Google can crawl it and show customers how many people are visiting your business and choosing your services. This provides real-time feedback for customers quickly, so they do not need to spend hours searching for what they are looking for. Moreover, in the local park, there are relevant companies (up to three companies) and their profiles, and their locations on Google Maps.
The local pack displays crucial business information of nearby relevant businesses for customers which helps them make better choices, such as:
- Opening hours.
- Company name.
- Address.
- Reviews.
- Relevant Category.
- Type of Business.
- An image of the business.
5. Marketing And Communication
If you are looking to boost your marketing efforts, then a Google Business profile is your best bet. When you leverage Google listings within your profile, you can create offers, add products, give news, and other updates directly on Google Search.
Within one Google listing post, you can choose from different call-to-actions to increase clickthrough rates like buy, learn more, sign up, call now, and more. You can also see what kind of posts your competitors are creating to have a better idea of what kind of content you should make to stand out.
Published Google My Business posts are visible in the latter part of the profile when relevant searches trigger your profile to show. Experimenting with different post types can increase your overall clickthrough rates to your website, which is beneficial when you are trying to increase traffic to your company’s website.
Just be aware that posts expire after seven days, so you need to create new ones. You can leverage Google listings through your content distribution strategy and even recycle content designed for social media. Just be sure to modify the content to fit the format of Google My Business.
Reach More Customers In Google Search
No matter what type of business you have, any company looking to grow its local reach, visibility and profitability need to leverage Google listings. It is a free and simple tool to use and is an option that both small and large companies can use in their online marketing strategies.
There are loads of benefits to having a Google Business Profile, but companies who take the time to optimise and manage their profiles are more likely to gain more reach and sales from nearby customers. The power of local marketing, especially local SEO, is the free exposure, you achieve.
Managing and responding to questions directly on your profile can increase customer satisfaction and the number of engagements you will receive. The increased customer engagements will result in better relationships and their willingness to share your business with their friends through word of mouth.
Overall, using Google Business Profile as a tool for online marketing can lower the cost of your online marketing budget or help to boost results from it.
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