Tik Tok SA For Business has launched new advertising solutions in South Africa to empower small and medium-sized businesses to grow their brand on the platform.
Its self-serve advertising solutions give marketers across the country the tools to tap into the creativity of the TikTok community, reach new audiences, and optimise their marketing campaigns with an easy-to-use platform.
TikTok is the fastest-growing social media platform we have seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone.
With a platform as wildly popular as TikTok, you want to make sure you are creating a presence for your brand so you can reach and engage billions of users. Our social media experts can help you do this.
What’s more, the platform celebrates creativity and storytelling from its users and aims to give marketers innovative tools with which to create authentic, creative content unique to the app. Let us help you create compelling content that will help your business grow exponentially on Tik Tok SA.
Tik Tok SA Is Expanding & We Are Loving It!
More brands are realising TikTok’s unique ability to reach and engage with a broader audience, and the launch of new advertising solutions for SMEs in South Africa makes it seamless, easy, and efficient for all brands to meaningfully connect with the TikTok community.
“Small businesses are an essential part of our community, which is why we are continuously looking for new ways businesses can engage with audiences and grow. Through the new self-serve offering, small businesses can now experience the magic of TikTok in an easy and independent way.”
Scott Thwaites, Head of Turkey, Africa, and Gaming, Global Business Solutions, TikTok–METAP.
What’s Most Popular To Grow Business On TikTok
TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Easily build up your own online presence through the use of short-form video content that engages your audience and helps show off your business offerings.
TikTok Self-Serve Advertising Tools
The TikTok For Business Ads Manager empowers businesses of all sizes to reach their ideal customers on Tik Tok SA through a simple interface. With new creative tools and performance features designed with small businesses in mind, it is now easier than ever to start activating at scale on the platform.
See the available tools below:
– Creative Tools:
Tik Tok SA has a suite of creative tools that enable every business to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok’s creative tools help brands represent the most authentic version of their brand.
– Flexible Budgets:
TikTok Ads Manager was designed for the fast set-up for every level of expertise. Flexible budgets allow businesses to adjust their spending at all times.
– Performance Targeting:
Intelligent targeting can help businesses to get discovered by new engaged audiences all over Tik Tok SA.
– Business Accounts:
TikTok business accounts provide additional tools customised to businesses’ needs for performance analysis and engagement with audiences.
Five Popular Tools To Grow On Tik Tok SA
1. Provide New Information In Your Niche
Tiktok is no longer only a platform to share ridiculous dance challenges and is now a hub to provide original content and an array of practical and insightful information. TikTok provides a place for Gen Z audiences to learn about topics that interest them like maintaining mental, physical, and financial wellness, and taking on do-it-yourself home projects.
Tik Tok SA allows businesses to promote their brand by creating videos that answer common questions and inviting others to participate. Using TikTok’s features, like pinning a comment or stitching a viral sound at the beginning of videos, does not just create content, it also engages with the platform’s wide array of communities.
2. Be Problem & Person-Specific
Tik Tok SA and the algorithm of the platform are powerful because they show users content that gets more specific to their interests over time. Essentially, Tiktok’s algorithm allows people to scroll through TikTok to engage with media that feeds their needs and pertains directly to their interests.
Whether your company is marketing its product through its own content or through sponsorships, it is important to explain how the product can help specific demographics. Not only does problem and person-specific content demonstrate the ways your product can help specific consumers, but it also shows your attention to their unmet needs, making them more likely to connect with your brand.
3. Prioritise Content Over Ads
Gimmicky ads no longer work on GenZ, they can see right through them,
At Midnight Monkey, we recommend creating vulnerable, raw, and authentic content they can connect to. It is better to offer emotional aspects and share what your work is about, rather than directly promoting what you do. You should show your audience how you create more than just a product or service by demonstrating your company culture or spreading good in the world. Entertaining, humorous content can also help strengthen the bond between your brand and Tik Tok SA.
4. Hop On The Latest TikTok Trends
Tik Tok SA is constantly changing, so you want to keep up with the trends and what is relevant. Make a point of visiting TikTok’s Creative Center to get an idea of trending songs, hashtags, and videos. From a corporate standpoint, this may seem like superficial research, but being able to speak the language of TikTok makes all the difference when it comes to connecting with consumers.
5. Consistency Counts
There may be videos that go viral, but for the most part, growing your following takes time and you will need to make duds along the way. Here are Midnight Monkey’s tips to help you make efficient content without bogging down output.
– Harvest Your Brand’s Brainpower
Collect all the creativity you can find in the office and put them in a room where their brainstorming skills can create synergy. After discussing, jot down a list of ideas you can use to generate content. What are the overlaps? The more ideas you have, the better. Just remember that maintaining a typical tone across each will establish a stronger brand and presence on the app.
– Batch Your Workload
Tik Tok SA is fun, but if you do not make your videos efficiently it may become quite a nuisance. Once you have an extensive list of ideas for content, consider batching your workload by completing one step of the process for multiple videos in a day. For instance, you can develop video ideas on Monday, film the content on Tuesday, and post on Wednesday, to create a structured way to publish a consistent output of media.
TikTok allows business and creator accounts to schedule their posts in advance, which allows companies to plan their social media weeks or months in advance.
– Post Frequently (But Not Too Much)
Posting consistently means something different to every company. However, the Tik Tok SA algorithm rewards creators who post more frequently. In other words, their content is more likely to go viral. Post at least once a day in the beginning and take note of your views and audience engagement.
Start experimenting by posting videos at different hours or multiple times a day. A good rule of thumb is to post no more than four videos daily. Any more than this and you risk spamming your audience.
If this seems totally overwhelming or you just do not know where to start, then give us a call today by visiting our contact us page.
Our team of digital geniuses will help you create magic.
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