Website maintenance SA is a growing service that every business owner needs to implement if they wish to see their website rank higher on Google Search Results (SERP). Not just that, your website will be easier to use which will convert more of your traffic into clients.
Have you ever looked for a product or service online only to get frustrated the second you click on a brand’s website? It takes a long time to load, and you cannot find what you are looking for. Broken links or design flaws make the website look unprofessional and cheap.
Website maintenance SA services ensure that we optimise your website for mobile, so it appears legitimate, and your clients do not find themselves questioning whether your company is trustworthy or not. Your website will entice users so they want to stay there looking for more.
We want an optimised website to be your website!
Website Maintenance SA Trends You Must Know
At Midnight Monkey, we use website maintenance SA trends to help guide your maintenance plan. This is important since your website is often the first impression. It only takes a visitor about 50 milliseconds to form an opinion.
Having a functioning, user-friendly website is vital for business. Also, developing a holistic website maintenance plan can help your website stay at the top of its game.
It can be detrimental to your business to not run regular updates and use maintenance services. Being complacent in this way can deter customers, reduce your visibility on search engines, and leave your website vulnerable to security breaches.
However, with our guidance and website maintenance SA packages we can ensure that your business, blog, or online presence continues to evolve and succeed over time. Anyone who interacts with you will have an amazing user experience.
Website Maintenance SA And Why You Need It
Maintaining your website is the practice of monitoring your website’s overall health and performance. Updating your website is crucial to ensure it is working at full capacity, engaging, and retaining site visitors.
Since there are tasks to consider when maintaining your website, organising them with a solid website maintenance SA plan is beneficial. You can update security, software, and plugins, add fresh content, increase new and returning traffic and improve user experience either weekly, monthly, quarterly, or yearly.
Of course, certain tasks are time-sensitive which is why we address these more often than others.
However, a website maintenance SA plan will be leaving nothing unchecked or unnoticed. To get started, we have compiled this complete guide on website maintenance SA, why it is important, and trends that help create an effective plan.
Why You Need It
Similar to investing in a beautiful website design, website maintenance SA services will ensure you are increasing traffic, mitigating security risks, and keeping your website performing at its best.
We have access to the newest software which keeps your website live and protected from potential security risks and weak infrastructure that can lead to downtime which is not ideal.
Better yet, website maintenance SA services can ensure that when people and search engines land on your website, they will immediately see the benefits of your business’s offerings. Updates can impact your business’s first impression, SEO strategy, security, and sales.
Therefore, your ability to rein in and retain online interest lies primarily in your website maintenance.
Hurry up though, because leaving your website unattended for too long can lead to a slow website which will inhibit converting leads, potentially house malware, or open your website to hackers.
A neglected website can cause problems for anybody who clicks on it or may even stop working entirely.
Website Maintenance SA Plans Must Include:
Every business is unique which is why our website team does a thorough customised maintenance plan that includes all moving parts in it so we can evaluate and address each aspect for a healthy performing website.
We will outline the below website maintenance SA trends in detail below, but briefly, your plan should focus on the following:
- Database Maintenance.
- Site File Maintenance.
- Encryption.
- Server Maintenance.
- Domain Name Registry and Management.
- Web Vulnerability Scanning.
- Plug-in Compatibility Planning.
- Copy, Graphics, and SEO.
- Internal and External Links.
- Other Business-Critical Site Specifics.
When a user views your website for the first time, usually the most striking elements are your graphics and copy. Therefore, website maintenance SA services need to focus on enhancing your visuals and copy by optimising and proofing for typos or poor design.
These small adjustments can make or break a user’s decision. These updates ensure your company looks professional and competent. You also want your brand to appear as if it genuinely cares by having links that work, a fast website, and a visually attractive, easy-to-read, design.
Effective Website Maintenance SA Trends
The below trends should provide insight into how to build your plan for optimum protection as well as leave an excellent impression on users.
We have broken the different trends into themes or checklists that make sense for your business.
1. Regular Security Updates
Website maintenance SA services will protect your business from malicious entities looking to take your website down, access confidential information or involve your website in a form of extortion or fraud.
Ransomware attacks are on the rise, and they can be extremely costly and disruptive to your business.
If you have an e-commerce website or one with substantial amounts of user data, then it is even more important you are on top of your security updates. Regular security checks will prevent vulnerabilities and introduce new security options to stop hackers.
Keeping your software up to date is the best way to protect your website from the bad guys.
2. Server Updates
Website maintenance SA services use server updates along with security updates. Servers are valuable targets for hackers and a huge part of day-to-day operations for most companies.
Therefore, downtime will be expensive which is why keeping your server updated means you can operate your business without interruption. Having said that, we might need to put your website offline for maintenance, but this is a temporary preventive step.
In addition, our website maintenance SA services use a technical process to update server code and the backend of the website. These updates are quick and rarely take a long time as they can happen whilst the website is still live during low-activity times.
3. Speed Updates
There is no time for slow websites. That is why we regularly check for opportunities to reduce or remove processes that are taking up too much memory to deliver your website effectively.
Optimal website maintenance SA plans will outline how to keep your website clicking and loading quickly. In fact, 39% of people will completely stop engaging with your site if images take too long to load.
Decreasing your website’s load time will improve your organic search engine results and provide a better user experience for navigating the website.
Our front-end developer and SEO specialist can help identify site speed problems and notify your systems engineer or IT member to fix them.
4. UX Updates
Did you know that 68.1% of all website visits globally came from mobile devices in 2020? This means a responsive, mobile optimised website is more important than ever.
How important? Well, 57% of customers say they will not recommend a business that’s not optimised for mobile, and 50% of customers will stop visiting your website, even if they like you as a company.
Visuals and website flow are important, too. During your regular maintenance, check for broken images, outdated graphics, and other design elements that can impact the attractiveness of your website.
5. Functionality & Backup
Be sure that your website maintenance SA services check all the essential functions like filling up signing forms, contact forms, or checkout forms so that everything is running smoothly.
We also need to run automatic database backups that we perform on a weekly basis and restore at least once every six months.
6. SEO And Analytics
With SEO we will identify the issues that are affecting the ranking of your website.
Through the Google Analytics dashboard, we can also check the important metrics of your website and the trends in those key metrics to support your growth.
What Is The Cost?
Website maintenance SA services at Midnight Monkey are personalised according to the business itself.
If you need a new website or want to upgrade your present one then contact us. Apart from website design and construction, we can also assist you with custom web development services and application maintenance and support.
Website maintenance SA is constantly evolving along with social media platforms, browsers, and other websites. For example, SSL is becoming a required feature of browsers and search engine experiences, and not having it could damage how users view and find your website.
SSL is an important element to have on your website, but it is not a user-friendly installation. However, regular maintenance can correct this issue.
Not only will updating your website increase your monthly revenue but it will help you retain the engagement of existing customers. For a small initial investment – you will receive unlimited growth in the long term.
We hope that this article has helped you see how important it is to include website maintenance SA services as part of your website design process and to keep your website healthy overall.
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