Dropshipping website design has only one goal: to make it easy for visitors to shop and buy the products they need.

How many visitors will abandon your store if they think it is ‘messy’? Five, ten, twenty, maybe 50?

We can recall experiences searching to buy a product online, spending hours looking through listings until the point where we get distracted and move on to something else resulting in us not buying anything at all.

Nowadays, with so much happening online it is easy to get distracted or see something better which is why it is imperative to catch the attention of the visitor immediately.

So how does this experience translate to dropshipping website design in your online store?

Keeping reading this article to find out.

Dropshipping Website Design 101

Information about the product only comes second to the primary objective of making it easy for visitors to shop and buy the products they need.

The essence of an e-commerce website is to compel the customer to buy the product or service that is promoted by the e-commerce website. 

If you are a drop shipper then this is a common experience since you are handling a variety of different products constantly.

However, there is a difference between a drop shipper and a regular e-commerce business. What is it? This is also why a quality dropshipping website design is crucial for you to stick out.

A drop shipper is a person (or a company) who satisfies the orders of their customers by buying the required items from another person or company. They then deliver or ship the ordered item/s to the customer.

In other words, a drop shipper generally does not keep stock in their office or warehouse. You don’t need to because you can handle the products whenever a customer orders them.

However, you need to make sure that the company you order the items from has stock so you are able to fulfill the customers’ requirements.

Dropshipping Is Important For E-Commerce

Dropshipping is extremely important for e-commerce and is now more intricate than simply ordering goods and delivering them to a client.

There are dropshipping website design companies that cater to different customer needs in e-commerce.

They include business extensions that represent stores or companies without websites, print-on-demand companies, products resellers, and product creations where they bundle different products and sell them as one product.

Ultimately, a dropshipping website design needs to ensure high quality, fast shipping and supplier consistency.

At Midnight Monkey, our website designers have to adapt your dropshipping website design parameters to the particular type of dropshipping activities that you are engaged in. It needs to be easy for your clients to buy the products you are are selling online.

Must-Have Elements For Your Dropshipping Website Design

1) Design For Mobile

According to research, 74% of people are likely to return to a website if it is optimised for mobile.

In fact, according to Google, 48% of customers start searching for the product they want to buy on a mobile first!

We suggest:

• Designing a fast loading website because 40% of users will abandon a site after 3 seconds.
• Ensure every page is as ‘responsive’ as possible. Whatever the size of the users screen is, the information should adjust perfectly to fit their screen.
• Focus on making it easy to navigate and organize your products into clear categories.

2) Sell High-Demand Products

As much as 86% of users want to see information about products once they land on your homepage.

Studies show that 79% of users who don’t find what they are looking for on one website, will continue searching on other websites.

Therefore you need to offer products that customers really want and if you don’t, well, then there is no real point. HOWEVER, if you DO offer a product they are searching for, we recommend using this design tip:

Try adding a search bar, or simplify your navigation by organising products into categories in order to keep customers from dropping off your page.

3) Quick Access

When visitors see your dropshipping website design for the first time, they expect it to be easy, straightforward and obvious.

We suggest designing your store so it shows images of product categories on your homepage.

For example, if you have got a jewellery store then be sure to include clickable images for necklaces, bracelets, earrings, rings, top sellers, etc. on your homepage.

Not only will this add visual appeal, but it gives your visitors quick access to your categories without having to dig through menus.

4) Organise Information Effectively

 Did you know that 70% of users look at lists with bullets while only 55% look at lists without bullets?

Our dropshipping website design pros recommend using bullet point lists in your product descriptions to show organised information clearly.

Bullet Points Are:

• Quicker-to-read.
• Easier to remember.
• See what we did there?

5) Minimal Information Required

You want to avoid asking customers for too much personal information in a dropshipping website design. 65% of website visitors will refuse to fill the form if they are asked to share too much information.

We recommend taking just the necessary information you need to process an order. You do not need to know their gender, birthday, or any additional information.

To encourage customers to share more information about themselves we suggest having a separate area on your dropshipping website design.

They can simply update their profile with additional information at another time.

6) Use A Chatbot

Supposedly, 63% of people would consider messaging a chatbot to communicate with a business or a brand.

Therefore, we recommend getting a chatbot in your dropshipping website design. This tool provides an excellent opportunity to ‘instantly’ connect with potential customers who may have unanswered questions.

7) Include Trust Badges

61% of shoppers do not finish their purchase because there were no trust logos present.

Your biggest asset is establishing trust with your customers.

Do not forget to include trust logos like SSL certificate badges, payment/shipping method badges, and security seals like Norton or McAfee.

These badges reassure customers that their payment information is safe.

8) Avoid Ad Clutter

54% cited ad clutter as the biggest obstacle to good user experience.

Our dropshipping website design pros do their best to structure ads in a neat and uncluttered way.

You do not want to distract your customers while they are shopping in your store with too many popup windows and flashing banners.

If you want to get fancy you could also add an option that says, ‘customers who bought this, also bought this.’

Another tool that works is a, ‘you may also like this’ feature to your website to help increase your average order value.

BONUS

Just 1% of people click on slider content.

Sliders are interactive and look beautiful, but if only 1% of users are clicking on them, it might be better to ditch the image slider idea. Instead, try reducing the page load times by using a single static image instead.

Questions To Ask:

Ask these questions when considering your dropshipping website design structure.

1. Does my dropshipping website design load fast and is it mobile friendly?
2. Does it have a search feature?
3. Can customers easily access product information from the homepage?
4. Is the information organised and easy to read?
5. Does my website offer a customer area?
6. Does my website have a chatbox or can I add one?
7. Are trust logos easily visible?
8. Are my ads clutter-free?

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